A Good Sign of a Viral/Guerrilla Campaign.
Calle Republic scored big with this viral campaign idea. Everywhere I look I see their stickers on cross walk signs. In their own words:
CALLE does not condone acts of civil disobedience or gentle/extremely clever graffiti. However CALLE certainly does not have the capacity or desire to tattle if you do come up with a clever way to spread the word.