adrifts:

The Scrabble Campaign created by the Chile based company JWT is designed in a minimalistic yet appealing and interesting way that works well for the advertising product. Sliced images need to be put back together in order to make sense, much like scrambled words. The game was first published in 1948 and is played by millions of children and adults worldwide, nonetheless, it is struggling along with other board games to compete with the modern appeal of video games and the internet. The long weekend afternoons playing on the living room floor with my family is one of the most cherished memories I and many of you have but it is a sight destined to fade. Hopefully, games such as this will continue to modernize and resort to a fresher style in order to attract the new generation of “shiny screens” children.   

∞Posted on August 2, 2012

Reblogged from: Adrifts

Notes: 258 notes

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    The Scrabble Campaign created by the Chile based company JWT is designed in a minimalistic yet appealing and interesting...
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    Scrabble x JWT
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